Since the boom of social media worldwide, many individuals and businesses are constantly trying to make gains for their businesses using social media as their frontal means of advertising. This is made more evident since the pandemic hit the world in late 2019, and businesses were forced to shutter their doors and retrench workers.
Most businesses around the world have resumed operations almost fully and are continuing the fight for increased market share among their competitors through advertising with social media being top of their list.
Advertising Through Facebook
Facebook is one of the world's most used social platforms averaging over 3 billion users and is also a platform used mainly by advertisers due to its enormous reach worldwide.
Advertising using Facebook has a lot of pros and major of all is that since Facebook owns other top platforms like Instagram, WhatsApp, Messenger, etc, you automatically have access to cross-platform placements, therefore, increasing potential reach.
In other to begin advertising on Facebook, you need to create a page on the platform. It is worthy to note that a page is fundamentally different from your private account. One cannot run an ad using a personal profile and because of this, a page must be created thus separating business activities from personal ones.
After creating a Facebook page, you can create ads using two available means. The first way is through the in-app ads creation section while the second is by using the Facebook Ads Manager. To avoid confusion, using the ads manager offers you more control over the ads creation process, whereas, the in-app method is made up of preregistered campaign objectives and offers limited control of the ad creation process.
For the purpose of this guide, we will provide more information on making use of the Ads Manager to create ads.
Creating Ads Using Facebook's Ads Manager
Once you navigate to the ads manager page, you should click on the create button to create a new campaign. Immediately after doing this, a pop-up tab will be presented requiring you to choose the objective of your campaign. Examples of these objectives include; Awareness, Reach, Engagement, Video Views, etc.
After you select your objective, you will be required to name your campaign and after doing this you should scroll down to the campaign budget optimization section and toggle on the button and also input the ad budget you intend to spend for the entire duration, before proceeding to the next page in your campaign.
Next, come the ad set creation tab. If you are not going to create many revised subsets of your campaign, you can leave this section blank. Proceeding further, you will be required to input a start and end date for your campaign as well as other demographic details of your target audience such as their age, gender, location as well as other targeting criteria are required to run a campaign.
Another major aspect is that of placements. You have the option to select automatic placements or manual placements. Selecting automatic placements enables Facebook to show your ad across all its platforms provided your creative meets standard size and ratio. You may also choose manual placements, as this allows you to select individually which platforms you want your ads to show. Keep in mind that when using manual placements, it is advised to select at least four placements when manually selecting your placements.
Finally, you are then able to select your creative be it a picture or a video. When you select your creative, you also have to input your ad text to go along with your chosen creative.
After successfully completing all these steps, you can go ahead and publish your ad. Facebook typically reviews your ad to ensure it complies with advertising policies, and only after this will they approve your ad and activate it.
Carefully following the above directions, will enable you to create your first ad for your business and potentially reach more people who desire your product or service, and aid in increasing your conversion.
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