One of the most efficient means of creating and managing ads today is through an Ad Manager. Ad manager here doesn't refer to an individual, but a system built into social media platforms as a means to advertise on the said social media platform.
One popular example of a social media platform with an in-built ad manager is Twitter. Twitter is more fondly viewed as an online forum where users come to voice their opinions on issues. Due to the large number of active users, it makes sense that ads created by both brands and individuals be run on the platform.
With this in mind, an Ad manager becomes even more important. Administrators are able to share access to their ad accounts based on present needs. We'll look at the various levels of access that can be granted in Twitter's Ad Manager
Presently, there are six levels of access that can be granted to other users in Twitter's Ad Manager. They include; Account Admin, Ad Manager, Campaign Analyst, Organic Analyst, Creative Manager, & Partner Audience.
- ACCOUNT ADMIN
The account admin has the highest level of access in the ad manager. More often than not, the account admin is the owner of the account and is able to share access with whomever he/she desires. Since the account admin has the highest level of access, no other user can deny him access and can view any type of data related to the ad account. Another power of the account admin is the ability to add and remove any user as long as he hasn't granted another user admin-level access.
- AD MANAGER
The next level of access is the Ad Manager level. The basic difference between this and the account admin is that it lacks the ability to add/grant other users access to the ad account and also modify the already set payment method. This means it can do everything the account admin can do with the exception of sharing access to the ad account and updating payment information.
- CAMPAIGN ANALYST
The campaign analyst's level of access ranges from viewing analytics data to viewing campaign data and reports. These are all the areas needed for the campaign analyst to fulfill his responsibilities successfully.
- ORGANIC ANALYST
This level of access is relatively simple and straightforward. This is so because the organic analyst only has access to view analytics data.
- CREATIVE MANAGER
As the name implies, the creative manager only has authority over tweet previews and editing creatives. This indicates that the primary responsibility of the creative manager is to ensure all creatives such as images and videos are all up to code.
- PARTNER AUDIENCES
The partner audience's level of access has the ability to view, create, & delete custom audiences. This means that just like how custom audiences can be created, those with this level of access can also modify them.
These are the six levels of access in Twitter's Ad Manager. Remember that granting access should be done with caution and account administrators should refrain from granting admin-level access to others. This way a level of control is maintained over other users.
To view the steps involved in granting access to other users, view the post on my Instagram page. Don't forget to like and follow for more marketing tips and updates.
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