Youtube video creators are unaware that improving their video ranking during search can be done using simple SEO strategy as opposed to running full-time promotions for their videos. I understand that it seems hard to believe, but it's the truth. Haven't you wondered why even with the amount of thought and research you put into your videos, you still don't get to reach a lot of people.
Well getting the solution is what this article is all about. In order to improve your video ranking I'll be going through a few steps that you can take without much difficulty so you can get the desired results.
The first step you can take to improve you ranking is;
- Use Your Video Title
Your video title really has a big role in helping you rank higher. Most people ignore this unknowingly by writing simple details while omitting one key part which is the use of keywords. The essence of keywords is to help Google narrow down relevant videos related to the topic being searched for. Include relevant keywords in your video title to help Google present your video is a related search query is entered. Remember keywords should be used based on relevance and not on quantity.
- Improve Your Video Description
A proper description helps people understand what the purpose of your video is. In like manner, it also helps Google understand and discern if your video is relevant to the query entered. Crafting a proper description will help improve your chances of Google putting your video in front of the right audience.
- Make Longer Videos
It been said that the longer your videos the more they perform well. while some might argue this, the fact remains that videos that are more detailed and answer the audiences questions, tend to do well because people would go lengths to find the right answer to their problems no matter how long it takes. Once they find what they seek, you automatically become their go-to page for answers. Ideally, you want to make your videos at least 5 - 10 minutes long so the algorithm can improve you chances of being seen.
- Use of Thumbnails
Video thumbnails have a way of getting to people. Be it from their exciting nature to their impracticality, people tend to view videos more after looking at their thumbnails. Creating a unique thumbnail is very important and can help you get increased views. Video thumbnails may not have anything to do with SEO, but they have a direct impact of people who out of curiosity click to view the videos waiting to watch the scene where the thumbnail actually happens not minding the overall video length.
SEO has an impact on almost everything online today and this relationship cannot be stressed enough. More ways SEO directly impacts Youtube videos include the use of 'TAGS' as well as so much more which go along way in improving your output as a Youtube Creator.
That's it for this article, I would love to hear your opinions on on what other strategies you may have used to improve the reach of your videos on Youtube.
Thank you for reading through. Till next time.
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